A collection of W. H. Smith in-store category signs in relief

A collection of W. H. Smith in-store category signs in relief gilt lettering on a recessed blue ground including 'W. H. Smith & Son', 'Engravers', 'Newsagents', 'Booksellers', 'Printers', 'Bookbinders', 'Diestampers', and two oval WHS monograms, varying panel sizes (qty)

The W. H. Smith Archive

W. H. Smith’s display lettering was designed in 1903 by Eric Gill. The font was used for the first time on the fascia of Smith’s shop on the rue de Rivoli in Paris, reputedly hand painted by Gill himself. It continued to be used by the firm into the late 1950s and the font services today under the moniker of ‘Gill Fascia’.